Media Analysis Essay Example | Topics and Well Written Essays - 1000 words

Media Analysis - stress ExampleWhen presenting anadvertisement, in that location are usu ally a set of orders meant togovernwhat and what not to be include in the advertisement. The rules are thither tokeeptheadvertisementfrom being bad. An advertisement should not back up any vices, should not beracist, and should not promote violence and so on. To ensure that this does not happen, there are media ethics that are there to be followed (Ward 6). Media ethics are asetofruleexpected to be followed by journalist, should be based on ethics of universalbeing (Ward 6). They should bekeenon the well being of the human being. Without the ethical foundation, relativism undermines theconceptionof the right and makesourpracticesunreasonable. In the effort of advertising, there cleverness be a difference in understanding, and judging anadvertisementbecause of several things it might be theenvironmentonehas been broughtup in, it might be a difference in age, train of education, and so on. I n this paper, Iintendtobreakdown two posterior advertisements andshowthemeaningof my findings. I will also discuss the appeals used and whether they are ethical or not. In the primary advertisement, the chesterfield goatcommercial, there is the use of animation and humor. A King intends toknighta leal payoffif he canconfessthat the chesterfield king is the best. The loyal subject seemsdesperateto be knighted that even if he does not know much about the king of chesterfield, he does not admit it. Heis helpedby the kings advisor and impresses the king. The kings advisor warns thekingto use hisflat grimace of theswordto avoid what happened the last time. As the advisor warns the king, he mimics thecuttingof a throat. As the king, knights the loyal subject, he swings his sword powerfully and chops off theloyalsubjects head.In the advertisement, the king represents thecigarette, the loyalsubjectrepresents the smoker, and the advisor represents the luring of the smoker to smoking.The smoker seeks thepleasureof thecigarettewhen he goes to be knighted thekingwho is thecigarettegives the pleasure but eventually kills the smoker. In the advertisement, there is more concentration on the good alignof smoking (knighted) than the bad side. It is not clear whether theloyalsubject is the killed. Smokingis well knownall over the world asunhealthy, despite that people still smoke. In the second advertisement, Flintstones for Winston cigarette there is the use of animation and animmenselypopular cartoon character (Fred Flintstone). Heis then broughtout as a loyal customer of the Winston cigarette. The seller of thecigarettestill goes into details about the uniqueness of the cigarette despite Fred Flintstone beingfamiliarto the cigarette. He puts thecigaretteon Freds mouth and calls itpractice. Thecigaretteis visualizedas a sweet cigarette with a good length, making it better than the rest of the cigarettes. dissimilar the chesterfield advertisement, this advertisement con centrates solely on the goodness of the cigarette. Analysis of the two advertisements In the chesterfield cigaretteadvertisement, it issignificantto observationthe use of animation on the advertisement. Although theadvertisementhas tried to portray the