Based on your reading of The Death of Woman Wang,describle and analyze Essay - 1

Based on your reading of The Death of Woman Wang,describle and analyze how Confucian ideals are ever present to all levels of Chinese society,and how they affect social relations - Essay Example According to him, the women were obedient to their father in the first place, then to their husband and then to their elder son; the family’s elder son was the head of the house. According to Confucius, every relationship has a dual nature of responsibility, and accordingly the obligation. The mother is responsible for her son, Father for children, Teacher for students. However, men are superior, more powerful and intellectual as compared to women. He was not able to give a proper place to women in the society in his teachings and Confucius culture. According to Confucius, society could become stable only when the five basic relationships are being fulfilled which are, the relation of Love (among father and son), relationship of righteousness (among emperor and minister), relationship of virtuous demeanor (among husband and wife), relationship of order (among elder and younger) and relationship of faithfulness (among friends).If we closely administer these virtues, we see that out of the five, three occur in the family system. He was the great devotee of the family system and it is also the basis of today’s family system in China. The family system has an extended impact on the whole town, city and society of China. The order is strictly followed as, for instance, younger has to obey the elder whether the elder is from his family or from outside the family. Even today, Chinese people pay special respect to their elders. Confucius is also of the opinion that men should link themselves to others by humanity (Keng, 473-518). They should not select anything which they cannot select for themselves. Confucius was of the opinion that individuals need to mend their lives and acts rather than criticizing others. This idea is mutually accepted and practiced in the Chinese society. This, to a great extent, has helped in providing a level of security to Chinese women who are not criticized for working, having relationships and moving around freely today. There is a

Hierarchical in organization Essay Example for Free

Hierarchical in organization Essay The most essential yet fundamental thing to remember with the Japanese in terms of business is their giving significance to personal relationship first before business considerations. Putting enough time and resources for relationship building is necessary for achieving success in business. Japanese business structure is hierarchical in organization with specific roles to perform. Team work and group orientation are ways of life observed in all corporate life at all levels. The Japanese do not really engaged themselves in formal trainings on teambuilding; they are just by nature collectivists that use the consensus approach in all issues of concern. Strength and purpose of any Japanese business organization came from the sense of belongingness. Involvement and commitment in the workplace are based primarily from compromise and collaboration in terms of decision making. Top-down approach, where the flow of information comes from subordinates and forwarded to higher-ups is the Japanese management style. Therefore, the policy is always initiated at the middle management. This approach is advantageous, because everyone in the company took active involvement in the creation of rules and procedures. For the Japanese being a valuable boss is not founded on having strong personality and being influential. Humbleness and non-aspiring must be the maintainable characters of any manager as he climbs the ladder of the hierarchy. A Japanese manager should always be available at all times and ready to contribute his expertise without hesitation to his people. Excellent management and teamwork can be attained through a harmonious employer-employee rapport. In meetings, being punctual is a sign of respect for the Japanese. Although, it is very hard to conclude the finality of a decision in terms of time, because they always think in a consensus style, patience is much needed. Before the start of any meeting, attendees usually talk about non-business topics such as food, hobbies, and health etc to set up the relationship-building process, which is necessary for the success of the business meeting. Wa or harmony is at all times part of any meeting. Debates, confrontations and disagreements are to be avoided, though at time indispensable in searching for a solution. Since reaching a decision should undergo a process of consensus-building plus the conservation of Wa, endurance in time is really important. During serious meeting, bringing in humor is considered out of place. The biggest issue of worry when undertaking business transaction with Japanese is communication difficulties. What Japanese publicly says in words and what he really thinks is often contradictory; that causes trouble and confusion to the non-Japanese in terms of conversation. Troubles in communication is made complex by the reality that few Japanese are good English conversant and foreigners as well do not speak good Japanese. In addition, Japanese people hardly use body language, as they are very motionless and unusual to make feedback. In order to check the situation it is necessary to ask several questions for understanding. To further clearly understand each other, clarification is best to be undertaken in order to make problem-solving and decision-making prompt. Culture in Canada Canada, often referred to as â€Å"nation of nations†, is twice the geographical area of the United States with approximately 30 million people living in it. It was founded by the rich heritage of French and English with combination from non-French and English countries. Canada has two official languages, English and French. The country’s national advantage is its cultural diversity, which is the reason for prohibiting bias against person on the basis of race, color, religion, or gender. Canada takes pleasure in a society that is open and relatively free of class difference. Citizens of the country are proud that all of them enjoy equal rights and respect and dislike remarks that lack respect to anyone coming from a specific background. Canada has the highest per capita level of postsecondary education participation of any industrialized country. The entire universities are publicly funded institutions; however students still shell out for tuition fees. National and provincial support programs are in place to lend a hand to students in postsecondary schooling. Christianity is the primary religion. The principal language in Canada is English. There are however, at least three varieties of French that are acknowledged: Quebecois in Quebec, Franco-Manitoban all the way through Manitoba and for the most part in the St. Boniface area of Winnipeg, and Acadian. The Italian language is the third language in Canada owing to a huge arrival of Italian immigrants after World War 2.

Marketing Strategies of Primark

Marketing Strategies of Primark 1.0 Introduction The research report under consideration is aimed to explore the significant role played by Marketing Strategies in todays modern and dynamic business environment. Marketing has gained substantial importance and has become first priority of decision makers in any organisation. This document presents a research report analyzing and forecasting marketing environment faced by leading retailer Primark with special focus on competitive analysis. Primark Stores Ltd, an Irish upstart and subsidiary of Associated British Foods, is second largest clothing retailer in terms of sales and revenue with its existence mainly in Ireland, UK, Spain and expanding further in the Europe. It is believed that soon it will become leading clothing retailer. This extensive research is aimed at exploring current marketing strategies adopted and evaluating their effectiveness. The critical review of current segmentation, targeting, positioning and branding strategies of Primark and an extensive market analysis is carried out to suggest future marketing strategies and growth areas and to improve and sustain quality of services provided. The expected outcomes of document are recommendations to use marketing strategies tactically in decision making to enjoy sustainable growth. 1.1 Reason for choosing the topic I have selected this topic realizing the fact that in todays intensively competitive business environment, financial successof any company depends on combined efforts of its financial strategy and marketing strategy. In fact, only those companies thrive in business who works closely with their customers; and, marketing has become a successful tool to create a relation with customers indirectly. From small to large, every organisation is realizing that effective marketing strategies can add value and exert tremendous influence over their ability to attract customers, leaving positive impact on companys performance and profitability. â€Å"Marketing is defined as management process that identifies, anticipates and satisfies customer requirements profitably. It involves integrated analysis, planning and control of marking mix variables (Product, Price, Promotion and Distribution) to satisfy both individuals and organizations objectives (Lancaster and Massingham, 1999). Marketing Environment consists of actors; and forces outside that affect marketing managements ability to develop and maintain successful relationships with its target customers (For further information on Marketing Environment, see Appendix I). 1.2 Reason for choosing Retail Industry and Primark Reason for choosing retail industry for research project is because it is a high profile and constantly changing business at the sharp end, but now-a-days, retail industry in UKis under high pressure as key factors like troubled mortgage and housing market, rising fuel prices and utility bills, high interest rates in UK are challenging retail environment as compared to years of strong growth between 2002 and 2004. Formally retail is defined as â€Å"sale of commodities to household or ultimate consumers† (Barry and Evans; 1986).Retail industry can be categorised in various sectors as food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers etc. But now discount, budget or value retailing in UK has taken on a higher profile over recent years despite effects of recession. Especially interests have largely centered on growth of value or discount clothing retail industry. The organisation under focus in this report is Primark known for selling clothes at budget end of market and it is second largest clothing retailer in UK in terms of sales and revenue. Reason for choosing Primark is its wonderfully sustained growth in the worst recession times of history. Retail clothing industry is a fast moving and complex, high profile and constantly changing business environment which demands that marketing process of a large retail organisation like Primark should be managed strategically. Report is aimed at evaluating marketing strategy of Primark and to determine its effectiveness. 2.0 Primark: A Brief Overview Of The Business Primark is a brilliant and unique organisation with a mission statement to enrich the life of everyone with fashionable clothing regardless of social status. It emerged as major force in the British retail industry, contributing through its low price value and great quality fashion products for everyone in society as a whole and leaves remarkable impact on social, environmental and ethical behavior of people. Primark does not rip off its customers and presents excellent example of it motto which states â€Å"look good, pay less† Primark, (2010). Most of their clothes are bought from same factories as other fashion retailers and people producing them are paid exactly the same whatever label and whatever price in shop. Companys success is based on sourcing supply cheaply, they buy directly from factories without involving any agents, making clothes with simple designs and fabrics, only making them in the most popular sizes, buying stock in huge bulks and varieties and targeting young, fashion-conscious buyers under 35s, offering them high quality, fashion basics at value for money prices. They are able to offer such good value and good quality because of low mark-ups and big volumes. Their overhead costs are extremely low as they do not run expensive advertising campaigns; instead they have wonderful strategic marketing approach that stands them out. 3.0 Marketing Strategy Of Primark Retail clothing industry is a fast moving and high profile business environment which demands that marketing process of a retail organisation should be managed strategically. Strategy of an organisation is roadmap towards attainment of its long term goals and objectives. Strategic marketing management involves implementing principles of strategic management in the context of marketing function in organisation. At corporate level, marketing inputs (e.g., competitive analysis, market dynamics, and environmental shifts) are essential for formulating a corporate strategic plan. Primark has well organized strategic Target marketing and Product marketing approaches in place. 3.1 Target Marketing Approach Strategic marketing is about achieving maximum possible differentiation over competition in meeting customer needs, gaining and sustaining competitive advantage and capitalizing on corporate strength and capabilities. In todays dynamic environment, it is highly important for companies to relate characteristics and attributes of their products to customer requirements more closely. Firms are more concerned with the most commercially attractive segments of market for a given product. This not only increases opportunity but also reduces overall costs incurred by company. This process is called target marketing and it must be carried out systematically to be effective and for this purpose it can be divided into three stages as in Figure; 3.1.1 Segmentation At first stage of segmentation, overall market is divided into distinct groups of buyers who are likely to respond favourably to different products, services or marketing mix. Company needs to determine most appropriate basis for segmentation, identify characteristics for each segment and develop criteria to evaluate their commercial attractiveness and viability. Market segmentation allows managers to see clearly the diversity within their markets and uncover opportunities that may exist or segments whose needs have not been properly met by other offerings. Figure, depicts segmentation criteria for consumer market, determines base of segmentation and explains variables for each base As Primark is tagged a value clothing retailer, clothing is most important and leading item in its product portfolio follower by footwear. Its marketing segments are evaluated on basis of clothing and footwear. Although all above determined segmentations bases and variables are important but demographic factors are the most straight forward base for segmenting Primarks consumer market, as they are most meaningful. Main demographic variables for Primark consumer market are identified as in charts below. All demographic factors are identified according to their percentage relative attractiveness for targeting them depending upon their market share for Primark. Hhighlighted segments in diagrams are identified as most meaningful for Primark and they must be targeted to gain marketing objectives. 3.1.2 Targeting Next stage of market targeting focuses on evaluating and selecting one or more previously identified market segments at which to direct marketing resources, developing an appropriate marketing mix for them and develop segment coverage strategy. This selected segment is made focus of comprehensive marketing plan. Kottler (1984) suggested that in order for market segmentation to be effective each of the segments must be distinct, assessable, measurable, and profitable. Once determined which segment attractiveness factors are important, evaluate each of those factor against selected segments using segment attractiveness evaluation matrix below; There are four different targeting approaches can be considered to develop marketing mix to meet marketing objectives. Undifferentiated marketing is used for one marketing mix, targeted towards whole market and marketing mix (Price, Place, Product, Promotion, Distribution), and targets towards everybody. Differentiated marketing is used for multiple marketing mixes and involves multiple products, targeted towards multiple segments. Focused marketing is for one marketing mix and multiple segments with focus on one segment in particular, who will have control over other segments. Customised marketing is used for one marketing mix per customer as in figure below; For Primark, targeting strategy that I have decided to use is differentiated marketing strategy because we have multiple products and consumers can be segmented into multiple segments, hence best approach to be followed is differentiated marketing approach. Different segments identified are based on age, sex, life style, income level and social status and we have multiple products portfolio that can be targeted towards these various segments. 3.1.3 Positioning In third phase of product positioning all marketing mix elements are designed to fit a given place within a particular segment. This is how consumer perceives products relative position to competitors product which is highly important. It is like developing a marketing strategy aimed at creating and maintaining a desired concept and image for a product or service in consumers mind (See Appendix V for further information). Key to success is identification of attributes that are considered to be more important. Through market research we can identify what factors (attributes) are key drivers of a consumers preference for a brand. For instance, it was identified from a sample of female teenagers that were surveyed, that being trendy and stylish, having a good range of clothing, and good brand reputation, were most important factors for this target market when selecting a preferred brand Young Dimension of fashion retailer Primark. Brand positioning provides insight into brand performance and gives important inputs for marketing communications used to support a brand. Through communications, especially advertising, information can be conveyed about each attribute and in doing so adjust perceptions customers have of brand. As Primark need to reposition the perception market has of its brands from range and quality of clothing to be more trendy and stylish. Primark has emphasized more on in-store service and convenience; and as Budget Fashion retailer, they might want to maintain their current positioning of low price, affordable, but also good value for money. 3.2 Product Marketing Approach A companys performance is closely linked to its marketing strategies. Each companys strategy must be unique since each company is different with respect to customer, brands and competitors. I used Ansoff Matrix to determine product marketing strategies for Primark to set the directions for its business. With this matrix; I plot current and potential products along one axis and current and potential new markets along other axis. Thus it demonstrates low and high risk options and helps to think about business growth with new or existing products in new or existing markets. Each cell of matrix suggests a particular strategic approach. Output from Ansoff matrix is a series of suggested growth strategies. Market penetration is a growth strategy where business runs as usual and focuses on selling existing products into existing markets with good information on competitors and on customer needs. Primark can maintain or increase market share of its current products by a combination of competitive pricing strategies, advertising, sales promotion. Primark has extensive portfolio and it cans secure dominance of growth markets and drive out competitors by more aggressive promotional campaign. For example Primark brand Active, supported by a pricing strategy designed to make market unattractive for competitors. Primark must uses internal promotion strategy by introducing loyalty schemes and increases its usage by existing customer. One of penetration strategy adopted by Primark is expansion of shop floors and opening new stores. Market development is a growth strategy where business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including moving to new geographical markets; for example exporting product to a new country, new product dimensions, new distribution channels, or different pricing policies to attract different customers or create new market segments. I suggest Primark to move online by launching high tech website for online sales. Product development is growth strategy where business aims to introduce new products into existing markets. It requires development of new competencies and to develop modified products which can appeal to existing markets. Diversification is a growth strategy where a business launches new products in new markets. This is an inherently more risk strategy because business is moving into markets in which it has little or no experience. For a business to adopt a diversification strategy, it must have a clear idea about what it expects to gain from strategy and an honest assessment of potential risks. Analysing Primarks position and its strategies over past decade, we can better construct a growth strategy for Primark using Ansoff matrix model below in Figure; 4.2.1 Product Portfolio Analysis Marketing mix refers to set of marketing ingredients and tools a company can use to pursue its marketing objectives in target market. According to Lancaster and Massingham; (1999), it is at marketers decision to choose from an extensive set of marketing components to find right combination while marketing a product. 4Ps form basis of marketing mix. Kotler (1996) describes, â€Å"Marketing Mix is a social and managerial process by which individuals and groups achieve what they need and want through creating and exchanging products and value with others†. Marketing Mix is viewed as combination of elements that contribute to success of an organisation. If market research is carried out effectively, a company can plan a promotion for right product, at right price, and to get it to their chosen market, in right place.Getting this mix right is critical in order to successfully market a product. 4Ps are Product, Price, Promotion, Place as shown in figure below; Primark needs to combine various elements of marketing mix in order to achieve both a competitive advantage in market place and company objectives. Although company has control over these elements of marketing mix, but must cater elements in companys environment over which it has little or no control (figure above). For organisations like Primark although marketing mix must be is consumer-orientated catering not only profitability but also considering customer needs as in figure, Table below shows some of marketing mix decisions for Primark including aspects from each of marketing mix elements. 4.3 Brand Strategy A successful marketing mix contributes to good marketing of a product; hence there must be a brand strategy in place. American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify goods and services of one seller or group of sellers and to differentiate them from those of other sellers†. (See Appendix VI for characteristics of a brand). A strong brand strategy can increase awareness of a company and its offerings in such a way that establishes strong feelings and reactions and a favorable view towards company as a whole. To begin development of brands strategy for Primark, there must be clear identification of Primary Target Customer and/or Client, Competition Product and Service Mix, Unique Selling Proposition First step in developing brand strategy is defining brands. By defining brand, its easy to create foundation for all other components to build on. Brand definition serves as measuring stick in evaluating marketing strategies. Primark has an extensive brand portfolio; Brand portfolio usually refers to companys set of brands and/or products. The logic behind having a portfolio of brands rather than a single brand is possible diversification and risk minimization. Hence brand portfolio is a treasure trove. Next step is to determine our brands objectives, Primarks branding objectives include: Delivers message clearly Confirms your credibility Connects your target prospects emotionally Motivates buyer Concretes User Loyalty Gaining a specific number of new clients in next year Positioning company as an industry leader in next 12 months To succeed in branding company must understand needs and wants of your customers and prospects. Brand objectives should be comprised of company personality, image, core competencies and characteristics. The impressions that it makes as well as words people will use to describe company to others, are basic framework of a brand.   With a strong brand company builds credibility, has more influence on its market, and motivates customers and clients to purchase from it. If done correctly company will be looked at as a leader not a follower. Identifying marketing targets enables company to find opportunities available. It gives information needed to focus on buyers that are interested in what company has to offer. This can save both time and money in an ever-changing business environment. Power of brand relies on ability to focus target audiences. That is why defining target market will help to strengthen Primarks brands effectiveness. Target market for Primark is people up to age of 35 who are fashion conscious. Next step in developing Primarks brand strategy is to perform a careful analysis to determine principal barriers that it may face. These barriers are also known as market conditions that can keep your product or service from achieving success. The potential barriers in deploying Primarks brand strategy can competition, timing, financing, location, lack of demand, suppliers not meeting demands and targets. In order to face these obstacles its important to spend time doing a careful analysis of products or service to assist in developing brand, and positioning products in the market. Last step in brand strategy is branding companys identity in marketplace where image is all about appearance of packaging. Its important to realize that packaging always either has a negative or positive influence on purchaser. A negative impression can detour a potential customer, just as a positive reaction can influence a customer to buy. A time to pay special attention to packaging is when going to launch a new brand. If youve already built a strong brand that others recognize often people may not pay as close attention to packaging. Packaging is judged and represented by business cards and stationery, web site, answering system, presentation of finished products. Brand equity does not develop instantaneously. A brand needs to be carefully nurtured and marketed so consumers feel real value and trust towards that brand. When a company manages its brands it has a number of strategies it can use to further increase its brand value. (See Appendix VI for further explanation). Brand strategies that are more suitable for Primark are line extension and introduction of new brands. Primark must focus on its brand management as its a dynamic and a continuous process that needs consistent investment of time and it must be allocated a specific budget as it is much more than mere marketing communications. Due to intangible nature of branding, results may not accrue in a short period of time a it takes time and reinforcement to build customer loyalty. Successfully out-branding its competitors is a continuous battle for hearts and minds of your customers. Proposition that Primarks brand strategy makes is very compelling, attractive and unique among competitiv e offerings. It must also be consistently reinforced throughout all phases of an organization, from senior executives to customer service, business development and even business partners. Primark is respected for quality of its products and cheap prices. If we briefly review business environment and other factors identified in this report for Primark then we may realize that consumer behaviour is changing and business environment evolving across retail industry. Concern is rise in suppliers demands regarding price and costs. If it continues to rise steeply it will damage profits that it is currently enjoying. Reviewing forces and factors faced by Primark and their impact on organisation, it is obvious that Primark is facing many challenges and standing at verge of it survival in long term. Market Research World, 2011 revealed that value fashion sector sees worst decline for first time in over 16 years much to gain of higher-priced retailers, reveals data by TNS Worldpanel Fashion. While fashion discounters such as Primark, Tesco, George and Matalan saw a phenomenal sales increase of nearly 30% last summer, growth has now ground to a hold with sales falling by 1% over last six months. In contrast, sales of most expensive clothing are up by 4%, as shoppers head to generally more expensive retailers such as multiples and mail order retailers. Clothing industry has been globalised. Strategies followed by clothing firms, to survive in a context of strong pressure from retailers and from competition from low-wage countries, are a combination of two trends. First trend is relocation of production to low-wage countries; second one is the development of six added-value activities: niche, Quick Response, full package, innovation, branding and retail. Elaine Giles, Research Manager, TNS says, â€Å"Shoppers are starting to favour higher priced retailers and premium end of market is performing well. Growth of value sector last year came on back of new store openings and expansions that brought an influx of new buyers, but now sector seems to have reached saturation point. The only way, budget retailers can continue their success is to increase spend of existing buyers, something they may struggle to do given current retail climate.† 4.0 Strategic Marketing Environment Analysis Primark is one of the leading value clothing retailers in UK. It is highly crucial for an organization like Primark to periodically review its marketing environment to gain competitive advantage in market. Discount cloth retailing in UK has several characteristics including clearance outlets, core business discounters, planned purchasing at high volume, own-label or branding, relationships with manufacturers, attracting customers with good image and service. There are three different analytical tools used to assess marketing environment of an organisation; Porters Five Forces Analysis, SWOT Analysis and PESTLE Analysis. 4.1 Porters Five Forces Analysis First of all Porters Analysis is carried out which is a technique for identifying forces which affect competition level in industry as shown in figure A below; The threat of new entrants in market is a critical element haunting Primark much as there are less entry barriers including low entry costs, high volume of suppliers, vast market in India and china, higher growth space in market, economies of scale, low capital requirements, access to distribution, government policy, low cost product design, access to necessary inputs. But new entrants in industry are not likely to cut their price to defend their market position. In an industry experiencing fast market growth, patents, proprietary knowledge, and brand reputation are also considered as barriers for companies entering industry. Strategic position of a company depends upon the extent to which what it offers is unique and cannot be replaced by something else. Primark has strong brand portfolio which is its uniqueness. As for some of products, like Primark cheap clothing there are alternatives. But there is no substitute for low price of Primarks products. Determinants of these substitution threats include relative price of substitutes, buyer propensity to substitute. Buyers/customers have greatest impact on Primarks strategies as its vision and strategies are customer focused. Hence, it has to cater changing customer trends, their demands and requirements. Customers volume, customer information level and trends, substitute products pull through, price, product difference, brand identity, impact on quality, buyers profit and incentives are few factors that Primark is facing as major challenge in competitive market. Suppliers might have high impact on Primark if they are bigger company and have less competitive market for their products. Primark is facing big challenge from supplier as it has good and long term relationships with its suppliers build on trust but recently three of its main suppliers are found involved in child labour and Primark has to cut-off ties with them immediately which is definitely a big blow for Primark. Primark pays its supplier competitive price for their products to retain them. Primark maintains substitute inputs, and high volume of supplier to avoid extra costs. Apart from five forces identified by Porters Analysis, there are other factors revealed by PESTLE Analysis challenging Primarks position in competitive market, in figure below; (For PESTLE Analysis, refer to Appendix II; and for SWOT Analysis, Appendix III) Strategic marketing analysis of Primark, using different analysis tools reveal that Primark is expanding globally and being in the global market; Primark has adopted an approach of â€Å"Think globally, Act locally† as stated by Armstrong, (2006). They are expanding globally but cater needs of local market and fashion trends in local culture. Primark supports UKs global role by showcasing the best of British fashion to a global customers as well as it reflects how it builds social cohesion and business ethics between customers and its suppliers. Primark faced a major blow to its reputation on 24 June, 2008 after being exposed by and undercover report by BBC exposing it using child labour. Afterwards, Primarks marketing strategy mainly focused to promote itself as ethical organisation with a clear and strict code of conduct to which all suppliers must adhere and which forms part of the terms of their contract. Primark supports nearly two million people through its supply contracts worth  £700 million and is dedicated to improve their standard of living and quality of life. For this, Primark has established ‘Primark Better Lives Foundation (Primark Ethical Trading, 2011 a). In response to the allegations of use of child labour by its suppliers, identified by Panorama (BBC program) Primark stopped buying from three factories in southern India for breaking its Code of Conduct. It also took other major initiatives and is now active member of ETI that announce it ‘Achiever in year 2009-2010 independent audit (Primark Ethical Trading, 2011 b). (For further information on ETI and Primark code of conduct, see Appendix IV) Further apart the positions, greater the opportunity for new brands to enter market, simply because competition is less intense. For example, in fashion retailing there are numerous brands in marketplace all competing with each other across differing core attributes, brand reputation, store presence, price, and clothing quality or trendy and stylish. To show how differing brands might be positioned relative to each other using attribute scores for each brand of fashion retailer we can measure and map brand positioning for respective brands. Figure below shows positioning of a number of fashion retailers using dimensions of price, store presence, and trendy and stylish. Using this list of drivers we can further depict on what we call a perceptual map how different competing brands of fashion retailers in market are positioned according to these drivers.   Understanding complexity associated with different attributes and brands can be made easier by developing a visual representation of each market. These are known as perceptual maps and they are used to determine how various brands are perceived according to key attributes that customers value. Perceptual mappingrepresent a geometric comparison of how competing products are perceived (Sinclair and Stalling, 1990). One thing to note is that closer products/brands are clustered together on a perceptual map, greater the competition. Mapping can provide significant insight into how a market operates. It provides marketers with an insight into how Primarks brands are perceived and it also provides a view about how their competitors brands are perceived. In addition to this substitute products can be uncovered, based on their closeness to each other (Day et al., 1979). All of this data reveals strengths weaknesses that in turn can assist strategic decisions about how to differentiate on attributes that matter to customers and how to compete more effectively in target market. 4.2 Competitor Analysis Like any other business, Primark is also facing tough competition from George at ASDA, Tesco, Marks Spencer, TK Max, Costco, Next, Zara, New Look, Peacock and Matalan. Analysis for each major competitor determines that Primark has better business strength and high market share. It has good financial strengths and high profitability but relatively poor quality of management and low standards of technology position. Primark is paying least attention to its marketing strategies. Marketing represents boundary between marketplace and company, and knowledge of current and emerging happenings in marketplace is extremely important in strategic planning exercise. In relation to competition, several external forces and environmental changes are faced by Primark that need to be considered to formulate its marketing strategy. Currently, Primark is facing high competition with quality competitors like Peacock, Matalan etc. They are offering cheap products as well and growing at tremendous speed, threatening position of Primark. Most of Primark customers are switching to rivals because of their quality products and good marketing strategies which Primark lacks. Marks and Spencer, the biggest rival of Primark has very extensive marketing strategies with strong brand portfolio. They do advertisement on almost every media available; while Primark do not use even single media for advertisement. Marks and Spenc Marketing Strategies of Primark Marketing Strategies of Primark 1.0 Introduction The research report under consideration is aimed to explore the significant role played by Marketing Strategies in todays modern and dynamic business environment. Marketing has gained substantial importance and has become first priority of decision makers in any organisation. This document presents a research report analyzing and forecasting marketing environment faced by leading retailer Primark with special focus on competitive analysis. Primark Stores Ltd, an Irish upstart and subsidiary of Associated British Foods, is second largest clothing retailer in terms of sales and revenue with its existence mainly in Ireland, UK, Spain and expanding further in the Europe. It is believed that soon it will become leading clothing retailer. This extensive research is aimed at exploring current marketing strategies adopted and evaluating their effectiveness. The critical review of current segmentation, targeting, positioning and branding strategies of Primark and an extensive market analysis is carried out to suggest future marketing strategies and growth areas and to improve and sustain quality of services provided. The expected outcomes of document are recommendations to use marketing strategies tactically in decision making to enjoy sustainable growth. 1.1 Reason for choosing the topic I have selected this topic realizing the fact that in todays intensively competitive business environment, financial successof any company depends on combined efforts of its financial strategy and marketing strategy. In fact, only those companies thrive in business who works closely with their customers; and, marketing has become a successful tool to create a relation with customers indirectly. From small to large, every organisation is realizing that effective marketing strategies can add value and exert tremendous influence over their ability to attract customers, leaving positive impact on companys performance and profitability. â€Å"Marketing is defined as management process that identifies, anticipates and satisfies customer requirements profitably. It involves integrated analysis, planning and control of marking mix variables (Product, Price, Promotion and Distribution) to satisfy both individuals and organizations objectives (Lancaster and Massingham, 1999). Marketing Environment consists of actors; and forces outside that affect marketing managements ability to develop and maintain successful relationships with its target customers (For further information on Marketing Environment, see Appendix I). 1.2 Reason for choosing Retail Industry and Primark Reason for choosing retail industry for research project is because it is a high profile and constantly changing business at the sharp end, but now-a-days, retail industry in UKis under high pressure as key factors like troubled mortgage and housing market, rising fuel prices and utility bills, high interest rates in UK are challenging retail environment as compared to years of strong growth between 2002 and 2004. Formally retail is defined as â€Å"sale of commodities to household or ultimate consumers† (Barry and Evans; 1986).Retail industry can be categorised in various sectors as food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers etc. But now discount, budget or value retailing in UK has taken on a higher profile over recent years despite effects of recession. Especially interests have largely centered on growth of value or discount clothing retail industry. The organisation under focus in this report is Primark known for selling clothes at budget end of market and it is second largest clothing retailer in UK in terms of sales and revenue. Reason for choosing Primark is its wonderfully sustained growth in the worst recession times of history. Retail clothing industry is a fast moving and complex, high profile and constantly changing business environment which demands that marketing process of a large retail organisation like Primark should be managed strategically. Report is aimed at evaluating marketing strategy of Primark and to determine its effectiveness. 2.0 Primark: A Brief Overview Of The Business Primark is a brilliant and unique organisation with a mission statement to enrich the life of everyone with fashionable clothing regardless of social status. It emerged as major force in the British retail industry, contributing through its low price value and great quality fashion products for everyone in society as a whole and leaves remarkable impact on social, environmental and ethical behavior of people. Primark does not rip off its customers and presents excellent example of it motto which states â€Å"look good, pay less† Primark, (2010). Most of their clothes are bought from same factories as other fashion retailers and people producing them are paid exactly the same whatever label and whatever price in shop. Companys success is based on sourcing supply cheaply, they buy directly from factories without involving any agents, making clothes with simple designs and fabrics, only making them in the most popular sizes, buying stock in huge bulks and varieties and targeting young, fashion-conscious buyers under 35s, offering them high quality, fashion basics at value for money prices. They are able to offer such good value and good quality because of low mark-ups and big volumes. Their overhead costs are extremely low as they do not run expensive advertising campaigns; instead they have wonderful strategic marketing approach that stands them out. 3.0 Marketing Strategy Of Primark Retail clothing industry is a fast moving and high profile business environment which demands that marketing process of a retail organisation should be managed strategically. Strategy of an organisation is roadmap towards attainment of its long term goals and objectives. Strategic marketing management involves implementing principles of strategic management in the context of marketing function in organisation. At corporate level, marketing inputs (e.g., competitive analysis, market dynamics, and environmental shifts) are essential for formulating a corporate strategic plan. Primark has well organized strategic Target marketing and Product marketing approaches in place. 3.1 Target Marketing Approach Strategic marketing is about achieving maximum possible differentiation over competition in meeting customer needs, gaining and sustaining competitive advantage and capitalizing on corporate strength and capabilities. In todays dynamic environment, it is highly important for companies to relate characteristics and attributes of their products to customer requirements more closely. Firms are more concerned with the most commercially attractive segments of market for a given product. This not only increases opportunity but also reduces overall costs incurred by company. This process is called target marketing and it must be carried out systematically to be effective and for this purpose it can be divided into three stages as in Figure; 3.1.1 Segmentation At first stage of segmentation, overall market is divided into distinct groups of buyers who are likely to respond favourably to different products, services or marketing mix. Company needs to determine most appropriate basis for segmentation, identify characteristics for each segment and develop criteria to evaluate their commercial attractiveness and viability. Market segmentation allows managers to see clearly the diversity within their markets and uncover opportunities that may exist or segments whose needs have not been properly met by other offerings. Figure, depicts segmentation criteria for consumer market, determines base of segmentation and explains variables for each base As Primark is tagged a value clothing retailer, clothing is most important and leading item in its product portfolio follower by footwear. Its marketing segments are evaluated on basis of clothing and footwear. Although all above determined segmentations bases and variables are important but demographic factors are the most straight forward base for segmenting Primarks consumer market, as they are most meaningful. Main demographic variables for Primark consumer market are identified as in charts below. All demographic factors are identified according to their percentage relative attractiveness for targeting them depending upon their market share for Primark. Hhighlighted segments in diagrams are identified as most meaningful for Primark and they must be targeted to gain marketing objectives. 3.1.2 Targeting Next stage of market targeting focuses on evaluating and selecting one or more previously identified market segments at which to direct marketing resources, developing an appropriate marketing mix for them and develop segment coverage strategy. This selected segment is made focus of comprehensive marketing plan. Kottler (1984) suggested that in order for market segmentation to be effective each of the segments must be distinct, assessable, measurable, and profitable. Once determined which segment attractiveness factors are important, evaluate each of those factor against selected segments using segment attractiveness evaluation matrix below; There are four different targeting approaches can be considered to develop marketing mix to meet marketing objectives. Undifferentiated marketing is used for one marketing mix, targeted towards whole market and marketing mix (Price, Place, Product, Promotion, Distribution), and targets towards everybody. Differentiated marketing is used for multiple marketing mixes and involves multiple products, targeted towards multiple segments. Focused marketing is for one marketing mix and multiple segments with focus on one segment in particular, who will have control over other segments. Customised marketing is used for one marketing mix per customer as in figure below; For Primark, targeting strategy that I have decided to use is differentiated marketing strategy because we have multiple products and consumers can be segmented into multiple segments, hence best approach to be followed is differentiated marketing approach. Different segments identified are based on age, sex, life style, income level and social status and we have multiple products portfolio that can be targeted towards these various segments. 3.1.3 Positioning In third phase of product positioning all marketing mix elements are designed to fit a given place within a particular segment. This is how consumer perceives products relative position to competitors product which is highly important. It is like developing a marketing strategy aimed at creating and maintaining a desired concept and image for a product or service in consumers mind (See Appendix V for further information). Key to success is identification of attributes that are considered to be more important. Through market research we can identify what factors (attributes) are key drivers of a consumers preference for a brand. For instance, it was identified from a sample of female teenagers that were surveyed, that being trendy and stylish, having a good range of clothing, and good brand reputation, were most important factors for this target market when selecting a preferred brand Young Dimension of fashion retailer Primark. Brand positioning provides insight into brand performance and gives important inputs for marketing communications used to support a brand. Through communications, especially advertising, information can be conveyed about each attribute and in doing so adjust perceptions customers have of brand. As Primark need to reposition the perception market has of its brands from range and quality of clothing to be more trendy and stylish. Primark has emphasized more on in-store service and convenience; and as Budget Fashion retailer, they might want to maintain their current positioning of low price, affordable, but also good value for money. 3.2 Product Marketing Approach A companys performance is closely linked to its marketing strategies. Each companys strategy must be unique since each company is different with respect to customer, brands and competitors. I used Ansoff Matrix to determine product marketing strategies for Primark to set the directions for its business. With this matrix; I plot current and potential products along one axis and current and potential new markets along other axis. Thus it demonstrates low and high risk options and helps to think about business growth with new or existing products in new or existing markets. Each cell of matrix suggests a particular strategic approach. Output from Ansoff matrix is a series of suggested growth strategies. Market penetration is a growth strategy where business runs as usual and focuses on selling existing products into existing markets with good information on competitors and on customer needs. Primark can maintain or increase market share of its current products by a combination of competitive pricing strategies, advertising, sales promotion. Primark has extensive portfolio and it cans secure dominance of growth markets and drive out competitors by more aggressive promotional campaign. For example Primark brand Active, supported by a pricing strategy designed to make market unattractive for competitors. Primark must uses internal promotion strategy by introducing loyalty schemes and increases its usage by existing customer. One of penetration strategy adopted by Primark is expansion of shop floors and opening new stores. Market development is a growth strategy where business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including moving to new geographical markets; for example exporting product to a new country, new product dimensions, new distribution channels, or different pricing policies to attract different customers or create new market segments. I suggest Primark to move online by launching high tech website for online sales. Product development is growth strategy where business aims to introduce new products into existing markets. It requires development of new competencies and to develop modified products which can appeal to existing markets. Diversification is a growth strategy where a business launches new products in new markets. This is an inherently more risk strategy because business is moving into markets in which it has little or no experience. For a business to adopt a diversification strategy, it must have a clear idea about what it expects to gain from strategy and an honest assessment of potential risks. Analysing Primarks position and its strategies over past decade, we can better construct a growth strategy for Primark using Ansoff matrix model below in Figure; 4.2.1 Product Portfolio Analysis Marketing mix refers to set of marketing ingredients and tools a company can use to pursue its marketing objectives in target market. According to Lancaster and Massingham; (1999), it is at marketers decision to choose from an extensive set of marketing components to find right combination while marketing a product. 4Ps form basis of marketing mix. Kotler (1996) describes, â€Å"Marketing Mix is a social and managerial process by which individuals and groups achieve what they need and want through creating and exchanging products and value with others†. Marketing Mix is viewed as combination of elements that contribute to success of an organisation. If market research is carried out effectively, a company can plan a promotion for right product, at right price, and to get it to their chosen market, in right place.Getting this mix right is critical in order to successfully market a product. 4Ps are Product, Price, Promotion, Place as shown in figure below; Primark needs to combine various elements of marketing mix in order to achieve both a competitive advantage in market place and company objectives. Although company has control over these elements of marketing mix, but must cater elements in companys environment over which it has little or no control (figure above). For organisations like Primark although marketing mix must be is consumer-orientated catering not only profitability but also considering customer needs as in figure, Table below shows some of marketing mix decisions for Primark including aspects from each of marketing mix elements. 4.3 Brand Strategy A successful marketing mix contributes to good marketing of a product; hence there must be a brand strategy in place. American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify goods and services of one seller or group of sellers and to differentiate them from those of other sellers†. (See Appendix VI for characteristics of a brand). A strong brand strategy can increase awareness of a company and its offerings in such a way that establishes strong feelings and reactions and a favorable view towards company as a whole. To begin development of brands strategy for Primark, there must be clear identification of Primary Target Customer and/or Client, Competition Product and Service Mix, Unique Selling Proposition First step in developing brand strategy is defining brands. By defining brand, its easy to create foundation for all other components to build on. Brand definition serves as measuring stick in evaluating marketing strategies. Primark has an extensive brand portfolio; Brand portfolio usually refers to companys set of brands and/or products. The logic behind having a portfolio of brands rather than a single brand is possible diversification and risk minimization. Hence brand portfolio is a treasure trove. Next step is to determine our brands objectives, Primarks branding objectives include: Delivers message clearly Confirms your credibility Connects your target prospects emotionally Motivates buyer Concretes User Loyalty Gaining a specific number of new clients in next year Positioning company as an industry leader in next 12 months To succeed in branding company must understand needs and wants of your customers and prospects. Brand objectives should be comprised of company personality, image, core competencies and characteristics. The impressions that it makes as well as words people will use to describe company to others, are basic framework of a brand.   With a strong brand company builds credibility, has more influence on its market, and motivates customers and clients to purchase from it. If done correctly company will be looked at as a leader not a follower. Identifying marketing targets enables company to find opportunities available. It gives information needed to focus on buyers that are interested in what company has to offer. This can save both time and money in an ever-changing business environment. Power of brand relies on ability to focus target audiences. That is why defining target market will help to strengthen Primarks brands effectiveness. Target market for Primark is people up to age of 35 who are fashion conscious. Next step in developing Primarks brand strategy is to perform a careful analysis to determine principal barriers that it may face. These barriers are also known as market conditions that can keep your product or service from achieving success. The potential barriers in deploying Primarks brand strategy can competition, timing, financing, location, lack of demand, suppliers not meeting demands and targets. In order to face these obstacles its important to spend time doing a careful analysis of products or service to assist in developing brand, and positioning products in the market. Last step in brand strategy is branding companys identity in marketplace where image is all about appearance of packaging. Its important to realize that packaging always either has a negative or positive influence on purchaser. A negative impression can detour a potential customer, just as a positive reaction can influence a customer to buy. A time to pay special attention to packaging is when going to launch a new brand. If youve already built a strong brand that others recognize often people may not pay as close attention to packaging. Packaging is judged and represented by business cards and stationery, web site, answering system, presentation of finished products. Brand equity does not develop instantaneously. A brand needs to be carefully nurtured and marketed so consumers feel real value and trust towards that brand. When a company manages its brands it has a number of strategies it can use to further increase its brand value. (See Appendix VI for further explanation). Brand strategies that are more suitable for Primark are line extension and introduction of new brands. Primark must focus on its brand management as its a dynamic and a continuous process that needs consistent investment of time and it must be allocated a specific budget as it is much more than mere marketing communications. Due to intangible nature of branding, results may not accrue in a short period of time a it takes time and reinforcement to build customer loyalty. Successfully out-branding its competitors is a continuous battle for hearts and minds of your customers. Proposition that Primarks brand strategy makes is very compelling, attractive and unique among competitiv e offerings. It must also be consistently reinforced throughout all phases of an organization, from senior executives to customer service, business development and even business partners. Primark is respected for quality of its products and cheap prices. If we briefly review business environment and other factors identified in this report for Primark then we may realize that consumer behaviour is changing and business environment evolving across retail industry. Concern is rise in suppliers demands regarding price and costs. If it continues to rise steeply it will damage profits that it is currently enjoying. Reviewing forces and factors faced by Primark and their impact on organisation, it is obvious that Primark is facing many challenges and standing at verge of it survival in long term. Market Research World, 2011 revealed that value fashion sector sees worst decline for first time in over 16 years much to gain of higher-priced retailers, reveals data by TNS Worldpanel Fashion. While fashion discounters such as Primark, Tesco, George and Matalan saw a phenomenal sales increase of nearly 30% last summer, growth has now ground to a hold with sales falling by 1% over last six months. In contrast, sales of most expensive clothing are up by 4%, as shoppers head to generally more expensive retailers such as multiples and mail order retailers. Clothing industry has been globalised. Strategies followed by clothing firms, to survive in a context of strong pressure from retailers and from competition from low-wage countries, are a combination of two trends. First trend is relocation of production to low-wage countries; second one is the development of six added-value activities: niche, Quick Response, full package, innovation, branding and retail. Elaine Giles, Research Manager, TNS says, â€Å"Shoppers are starting to favour higher priced retailers and premium end of market is performing well. Growth of value sector last year came on back of new store openings and expansions that brought an influx of new buyers, but now sector seems to have reached saturation point. The only way, budget retailers can continue their success is to increase spend of existing buyers, something they may struggle to do given current retail climate.† 4.0 Strategic Marketing Environment Analysis Primark is one of the leading value clothing retailers in UK. It is highly crucial for an organization like Primark to periodically review its marketing environment to gain competitive advantage in market. Discount cloth retailing in UK has several characteristics including clearance outlets, core business discounters, planned purchasing at high volume, own-label or branding, relationships with manufacturers, attracting customers with good image and service. There are three different analytical tools used to assess marketing environment of an organisation; Porters Five Forces Analysis, SWOT Analysis and PESTLE Analysis. 4.1 Porters Five Forces Analysis First of all Porters Analysis is carried out which is a technique for identifying forces which affect competition level in industry as shown in figure A below; The threat of new entrants in market is a critical element haunting Primark much as there are less entry barriers including low entry costs, high volume of suppliers, vast market in India and china, higher growth space in market, economies of scale, low capital requirements, access to distribution, government policy, low cost product design, access to necessary inputs. But new entrants in industry are not likely to cut their price to defend their market position. In an industry experiencing fast market growth, patents, proprietary knowledge, and brand reputation are also considered as barriers for companies entering industry. Strategic position of a company depends upon the extent to which what it offers is unique and cannot be replaced by something else. Primark has strong brand portfolio which is its uniqueness. As for some of products, like Primark cheap clothing there are alternatives. But there is no substitute for low price of Primarks products. Determinants of these substitution threats include relative price of substitutes, buyer propensity to substitute. Buyers/customers have greatest impact on Primarks strategies as its vision and strategies are customer focused. Hence, it has to cater changing customer trends, their demands and requirements. Customers volume, customer information level and trends, substitute products pull through, price, product difference, brand identity, impact on quality, buyers profit and incentives are few factors that Primark is facing as major challenge in competitive market. Suppliers might have high impact on Primark if they are bigger company and have less competitive market for their products. Primark is facing big challenge from supplier as it has good and long term relationships with its suppliers build on trust but recently three of its main suppliers are found involved in child labour and Primark has to cut-off ties with them immediately which is definitely a big blow for Primark. Primark pays its supplier competitive price for their products to retain them. Primark maintains substitute inputs, and high volume of supplier to avoid extra costs. Apart from five forces identified by Porters Analysis, there are other factors revealed by PESTLE Analysis challenging Primarks position in competitive market, in figure below; (For PESTLE Analysis, refer to Appendix II; and for SWOT Analysis, Appendix III) Strategic marketing analysis of Primark, using different analysis tools reveal that Primark is expanding globally and being in the global market; Primark has adopted an approach of â€Å"Think globally, Act locally† as stated by Armstrong, (2006). They are expanding globally but cater needs of local market and fashion trends in local culture. Primark supports UKs global role by showcasing the best of British fashion to a global customers as well as it reflects how it builds social cohesion and business ethics between customers and its suppliers. Primark faced a major blow to its reputation on 24 June, 2008 after being exposed by and undercover report by BBC exposing it using child labour. Afterwards, Primarks marketing strategy mainly focused to promote itself as ethical organisation with a clear and strict code of conduct to which all suppliers must adhere and which forms part of the terms of their contract. Primark supports nearly two million people through its supply contracts worth  £700 million and is dedicated to improve their standard of living and quality of life. For this, Primark has established ‘Primark Better Lives Foundation (Primark Ethical Trading, 2011 a). In response to the allegations of use of child labour by its suppliers, identified by Panorama (BBC program) Primark stopped buying from three factories in southern India for breaking its Code of Conduct. It also took other major initiatives and is now active member of ETI that announce it ‘Achiever in year 2009-2010 independent audit (Primark Ethical Trading, 2011 b). (For further information on ETI and Primark code of conduct, see Appendix IV) Further apart the positions, greater the opportunity for new brands to enter market, simply because competition is less intense. For example, in fashion retailing there are numerous brands in marketplace all competing with each other across differing core attributes, brand reputation, store presence, price, and clothing quality or trendy and stylish. To show how differing brands might be positioned relative to each other using attribute scores for each brand of fashion retailer we can measure and map brand positioning for respective brands. Figure below shows positioning of a number of fashion retailers using dimensions of price, store presence, and trendy and stylish. Using this list of drivers we can further depict on what we call a perceptual map how different competing brands of fashion retailers in market are positioned according to these drivers.   Understanding complexity associated with different attributes and brands can be made easier by developing a visual representation of each market. These are known as perceptual maps and they are used to determine how various brands are perceived according to key attributes that customers value. Perceptual mappingrepresent a geometric comparison of how competing products are perceived (Sinclair and Stalling, 1990). One thing to note is that closer products/brands are clustered together on a perceptual map, greater the competition. Mapping can provide significant insight into how a market operates. It provides marketers with an insight into how Primarks brands are perceived and it also provides a view about how their competitors brands are perceived. In addition to this substitute products can be uncovered, based on their closeness to each other (Day et al., 1979). All of this data reveals strengths weaknesses that in turn can assist strategic decisions about how to differentiate on attributes that matter to customers and how to compete more effectively in target market. 4.2 Competitor Analysis Like any other business, Primark is also facing tough competition from George at ASDA, Tesco, Marks Spencer, TK Max, Costco, Next, Zara, New Look, Peacock and Matalan. Analysis for each major competitor determines that Primark has better business strength and high market share. It has good financial strengths and high profitability but relatively poor quality of management and low standards of technology position. Primark is paying least attention to its marketing strategies. Marketing represents boundary between marketplace and company, and knowledge of current and emerging happenings in marketplace is extremely important in strategic planning exercise. In relation to competition, several external forces and environmental changes are faced by Primark that need to be considered to formulate its marketing strategy. Currently, Primark is facing high competition with quality competitors like Peacock, Matalan etc. They are offering cheap products as well and growing at tremendous speed, threatening position of Primark. Most of Primark customers are switching to rivals because of their quality products and good marketing strategies which Primark lacks. Marks and Spencer, the biggest rival of Primark has very extensive marketing strategies with strong brand portfolio. They do advertisement on almost every media available; while Primark do not use even single media for advertisement. Marks and Spenc

The Lasting Musical Impact of Ludwig Van Beethoven and Wolfgang Amadeus

Many people compare the musical works of Ludwig Van Beethoven and Wolfgang Amadeus Mozart because of the styles of music that they produced. They were also similar because of their age and the music period in which they created in. Throughout their lives these two composers had vastly different customs and behaviors. Each composer contributed to their own unique styles of music, however they continue to be a musical inspiration in today’s world. Many people of the early classical music period reacted differently to both of the musician’s works because of the unique way they chose to create and present their music. These musician’s created a lasting effect on the musical world that we see today. Although Mozart was older than Beethoven by fifteen years they were brought up in extremely different environments. Early on in their lives both children were recognized because of their talent with music. They were both better know as prodigy children. Mozart started his career on the harpsichord when he was only three years of age, and performing at the early age of seven. The age at which Beethoven played is not known. However, â€Å"It is clear that at a very early age he received instruction from his father on the piano and the violin. Tradition adds that the child, made to stand at the keyboard, was often in tears.† (Grove music online, Joseph Kerman) Mozart, as well, received instruction from his father, however it is said that at an early age he could play an instrument by ear. Beethoven’s family had performed at the Court of the Elector of Cologne for many years. Beethoven’s father was a local musician, first as a young soprano, and then through his adult years a tenor. He could also play the violin and piano. Mozart’s f... ...2015. http://www.oxfordmusiconline.com/subscriber/article/grove/music/40258pg3?q=mozart&search=quick&pos=5&_start=1#firsthit Wagele, Elizabeth. Elizabeth Wagele. â€Å"Beethoven’s Personality and Music: The Introverted Romantic.† Accessed: 27 May 2015. http://www.wagele.com/Beeth-personality.html Salter, Hannah. Ludwig Van Beethoven’s Website. â€Å"Testament.† 2001. Accessed: 25 May 2015. http://www.lvbeethoven.com/Bio/BiographyHeiligenstadtTestament.html Yoho, Agencja. Encyclopedia. â€Å"Beethoven’s Output.† Accessed: 26 May 2015. http://www.beethoven.org.pl/en/encyklopedia/beethoven/tworczosc Wolfgang Amadeus Mozart 1756-1791. â€Å"Biography.† Accessed: 26 May 2015. http://www.its.caltech.edu/~tan/Mozartreq/main.html Beethoven, Ludwig Van (1770-1827). Accessed: 26 May 2015. http://www.cartage.org.lb/en/themes/Biographies/mainbiographies/B/beethoven/2.html

Advantages And Disvantages About Television Essay

How many hours a day do you watch television? Television has had a deep impact on everybody’s life. This powerful appliance has become an addiction for most people. Children, teenagers, adults and also babies spend hours and hours in front of the screen. Nowadays, it cannot be denied that this technological window is one of the main massive media; however not everything it offers is favorable. Many advantages and disadvantages can be discussed about the TV set. The main media of the world has been and remains to be television. Many advantages can be accounted for this. First of all, news is broadcast around the world immediately. People are notified about politics, social problems, natural catastrophes, of any part of the world without delay. Moreover, entertainment programs are so popular events in people’s life that families enjoy a variety of top-rated TV shows and films without the necessity of going out from their houses. Last but not least, it is important to remark that educational programs can be imparted through this communication channel from which, even in the furthest places, a man could benefit from. On the other hand, there are also many drawbacks to TV. One of the main problems that current society has is sedentariness; people spend too many hours immersed in this world, what turns them into lazy beings, who will eventually shirk their duties. For children and babies times of outdoor activities seem to have finished, consequently the goggle box is now known as the mechanical nanny. At last, in the same way that this TV set imparts education, it also shows immoral programs, violence and an inappropriate use of language, which most of the times has a deep influence on every member of the human civilization. To my way of thinking there should be a control system on what television shows, or at least schedules specifying suitable timetables for some kinds of programs, not without forgetting that people must be conscious about their own use of this boob tube. Sedentariness: sedentarismo. I took references from Oxford Dictionary.

The 5 Worst Ways to Hunt for a Job

The 5 Worst Ways to Hunt for a Job Doing everything right and still not getting the gig? Make sure you’re not breaking any of these five hard-and-fast rules before despairing. The problem could be your strategy! 1. Getting stuck in search enginesFor every online application you submit, try to find an ‘in’ somewhere instead. Troll your LinkedIn for personal connections. Reach out. Use your network. That direct introduction could be the difference between an online application and an actual interview. Instead of doing keyword job searches, sign up to get Job Matches based on your entire profile.2. Applying to everythingYou’re amazing and you’re versatile, but you’re not qualified for everything. Make sure you’re not applying blind to absolutely every job, no matter whether you are qualified. Or, if you don’t look right on paper but can make a case for yourself, try and reach out directly to the hiring manager. If you’re not matching up to job requirements, co nsider taking a class or honing a new skill for the next round of applications.3. Expecting a breakSure, you’re a fast learner. But sometimes a company wants to hire someone who can jump right in the ring. Being a â€Å"fast learner† is great, but don’t expect that that will always get you through the door. Focus your energy instead on convincing your interviewer why you’d actually be perfect for the job, rather than claiming you can catch up as you go along.4. Being too aggressiveOkay, we get it. You’re looking for work. But networking is networking. Allow time to build a relationship before sticking your resume in a new connection’s face. Try and build a real relationship before you start asking for favors- or a job!5. Calling too muchIf you haven’t heard anything, play it cool. A simple, respectful follow-up email checking on their decision-making timeline will do fine. There’s a difference between proactivity and desperatio n. Make sure you’re on the good side.If you’re guilty of any of these five faux pas, consider trying a new strategy. These common sense guidelines should be a productive start.5 Job Search Tactics You Should Stop Immediately

The Mumbo -Jumbo of Anticipatory Defense essays

The Mumbo -Jumbo of Anticipatory Defense essays Anticipatory defense is what the United States Government is now calling its precautions on terrorism. They plan to eradicate any persons of suspicion before they have the chance to infiltrate us. Isnt that an act of terror within its self. Coercing attacks on people they anticipate will show aggression or in future will have the capacity to, is their justification, but an attack is only justified if it is done in retribution. Whatever the case may be, Does two wrongs make a right? Does almost count? How many people have been convicted on anticipatory defense? Self-preservation is the first law of nature. The United States government with its hypercritical statues creates an illusion that this law is omitted its system. Striking first against an enemy was acceptable only when the necessity of that self -defense is instant, overwhelming and leaving no choice of means, and no movement for deliberation (New York Times). So in other words you want to leave them lying flat on their backs with no way up except by your goodwill. Isn't that the way the United States has always operated? They create a united front of compassion for foreign nations with an ulterior motive. They smile in your face all the time the want to take your place; back stabbers (The OJays). We live in Satans Garden of Eden, paradise for the depraved. Anticipatory defense is a word used to neutralize the governments approach in the effort to maintain its face of morality. Such mumbo-jumbo is deceptive in the since that it has a veiled intent. It beats around the bush to tell you what it plans to do. Beating them to the Pre war, (headline of the New York Times). What exactly is a pre-war? Could it be the instigation of war? Peacemakers turned instigators, shouldve been the headline. Why is it that the government seeks to disguise its intentions? If its plan...

Drug Abuse in Iran Essays

Drug Abuse in Iran Essays Drug Abuse in Iran Essay Drug Abuse in Iran Essay Abstract : purpose of this paper is to inform my classmates the rate of substance abuse for Iranian high school students. High school students who are either experienced being prison or awaiting a trial for a crime that they made, either with HIV or without it. This research has been done by me, Dr. Arash and Kamiar Alaei 5 years ago in Iran. Dr. Kamiar Alaei spent over 3 years in prison and his brother Dr. Arash is still in prison for their phenomenon research on AIDS in Iran. I will discuss about the risk factors and social background of 3 Islamic countries, Iran, Kuwait and Iraq. The rate of HIV, and variety of drugs. Just from one high school in Tehran, we had this result, (300 boys) 40. 5 % abused substances at some time in their lives. Among the substance users, the use of cigarette ranked first (36. 9%), followed by alcohol (24. 2%), opium (12. 7%), hashish (8. 7%), Marijuana (8. 2%), heroin (2. 5%), cocaine (2. 5%), hallucinogens (1. 7%), morphine (1. 4%). Only 22. 5 % of the students were still using substances: cigarette 18%, alcohol 13. 5%, opium 2. 3 %, marijuana 2%, hashish 1. 7%, heroin 0. 8%, cocaine 0. 5%, morphine 0. 3% and hallucinogens 0. 3% (Some were using more than one substance). Pleasurable purposes, habit and release of tension were the most common motivations reported for using substances. Introduction I am writing about substance abuse in adolescence in Iran and also how it effects youth when they enter to their early adulthood. A number of research studies of substance use among adolescents, especially students have been carried out in different countries and different levels of educations. Substance use among the youth of Iran especially students is a major concern among researchers and policy makers. In Iran there is a centuries – old tradition of substance use and abuse. For instance opium was known to ancient Persians and has traditionally been used for treating physical and mental stress as well as for pleasurable and social purposes. Use of alcohol is both religiously and legally prohibited in Iran, but use of other substances are legally prohibited, except cigarette, which is not prohibited. the three most common reasons of opiate use among Iranian opiate addicts were enjoyment , physical pain and sedation . Causes, history and background After the narcotics shipments cross the Iranian border they usually are broken up into smaller units so they are more difficult to intercept. 60 percent of the drugs that enter Iran pass on into Turkey, the Caucasus, and the Persian Gulf. The remaining 40 percent stays in the country. The number of people using drugs- from addicts to casual users- is estimated to be around 8 million, ( about a quarter of them are under 19) although the head of the Drug Control Headquarters believes that the real figure could be much higher because most drug abusers want to avoid the stigma of being identified as addicts. 25 The average age of users is falling. A government official says the average addiction age has fallen to 10-19, whereas it used to be 25-29, and the head of the Drug Control Headquarters ascribed the increase in young drug abusers to the country’s population explosion. Drug abuse has led to a growing prison population. Forty percent of all crimes in Iran are drug-related felonies. The head of the Prisons, Security, and Correction Organization said in July 2005 that out of the 3 main juveniles prisons in Iran, Kuwait and Iraq 32,000 were imprisoned for drug addiction. The economy, and especially the high rate of joblessness, tops the list of reasons given by Iranians for drug abuse. Unemployment stands at 14 percent officially and is estimated by outside experts to be in the 25 percent range. This grievance combines with general boredom and a lack of options. A young People always say, â€Å"We’re all jobless. We have nothing to do. We try to do a little bit of business here and there and we get arrested as troublemakers. That’s why there are so many drug addicts here. It’st he despair. †3Another addict said that he had been in combat for forty months during the Iran-Iraq War since he was 14, but when he returned the regime abandoned him. He supported his drug habit with odd jobs and charity, and he warned, â€Å"The youth are becoming drug addicts. hey have no freedom, no jobs, nowhere to go and have fun. So we are all addicts. †National and community leaders are aware of the relationship between jobs and drug abuse. Young people turn to drugs because of â€Å"unemployment, depression, and neglect,† a parliamentary representative said, adding that â€Å"no hope for the future or social joy† are contributory factors7 A Frid ay prayer leader said that unemployment and poverty are among the root causes of drug abuse, and he urged the government to create job opportunities. The availability of drugs also makes an impact. In the words of an individual who deals with addiction treatment and prevention at the Welfare Organization, â€Å"the purchase of heroin has become easier than the purchase of a bottle of milk. To buy bread, we are forced to wait in a line for a long time, but to purchase drugs, no problem exists. †When a war veteran who was describing the lack of alternatives to taking or dealing drugs complained that the local park only has four trees, an opium addict chimed in, â€Å"Instead of trees in our parks, all you find are drug dealers. † There are also other factors contributing to drug abuse in Iran. A member of parliament who also happens to be secretary of the Antidrugs Society attributed drug abuse to the way individuals are treated in society: â€Å"In our society, human beings are not looked upon with dignity and respect, otherwise people who are socially accepted would not turn to drugs. †41 Another parliamentarian explained that culture is behind the demand for drugs: â€Å"Today, the youth are bored with what they have and wish for things they haven’t got. This is rooted in Western culture and should be confronted with the use of cultural tools. †4A supervisor at Shiraz University’s Cultural Center said that culture- not enough sports, depressing and overcrowded dormitories- is a significant reason for the prevalence of drug abuse. 4There also are the kinds of reasons one expects to hear from Iranian officials. One cleric said that weak religious faith is the main reason why people are attracted to drugs. 44 Another cleric said that Iran’s enemies are encouraging the youth to consume drugs. Islamic countries increasingly confront a set of social problems affecting their youth, such as teenage runaways, violence in the family, drug addiction, high risk behavior, crime, prostitution, alcohol abuse phenomena associated with modernity, urbanization, population growth and economic strain. Some Middle Eastern countries initially find it difficult to acknowledge, let alone address, such problems. On the level of values, there appear to be three principle obstacles preventing an open acknowledgement of the kinds of social problems listed above: The belief that these are problems an Islamic society should not have. The posture that if they do occur, they should be dealt with privately by the family/clan, neighborhood or community. The fear is that by helping the affected person, you are validating their conduct and thereby encouraging others to imitate them. This is changing, of necessity. Families and communities are not able to absorb and manage problems as they did in the pa st, in part because traditional structures are no longer intact, and in part because the traditional solutions are increasingly overlaid by new beliefs about what is legal, ethical and appropriate. At the same time, the scope of the problems does not allow them to continue to be swept under the rug. Concepts of human rights, combined with legal reforms and exposure to international debate of the relevant issues, are impacting regional perceptions of these problems. The increased willingness to acknowledge and address sensitive social problems is reflected both in official government reporting, which includes the recognition that these problems exist and are significant, and in public discussion of formerly taboo issues in popular media. See examples at right on teen runaways and family violence from Zanan, an Iranian Womens magazine. ) The Islamic Republic of Iran has become relatively open in its discussion of youth drug addiction, teenage runaways and underage prostitution. Speaking openly about such problems is a first step to recognise the problem. . Fortunately, now we see a greater degree of realism. 1 Theory If I want to describe a theory to explore this problem, I woul d want to go by Erik Erickson theory. The core concept of Eriksons theory is the acquisition of an ego-identity, and the identity crisis is the most essential characteristic of adolescence. Although a persons identity is established in ways that differ from culture to culture, the accomplishment of this developmental task has a common element in all cultures. In order to acquire a strong and healthy ego-identity the child must receive consistent and meaningful recognition of his achievements and accomplishments(Muuss, 1975, p. 55). Adolescence is described by Erikson as the period during which the individual must establish a sense of personal identity and avoid the dangers of role diffusion and identity confusion (Erikson, 1950). The implication is that the individual has to make an assessment of his or her assets and liabilities and how they want to use them. Adolescents must answer questions for themselves about where they came from, who they are, and what they will become. Identity, or a sense of sameness and continuity, must be searched for. Identity is not given to the individual by society, nor does it appear as a maturational phenomenon; it must be acquired through sustained individual efforts. Unwillingness to work on ones own identity formation carries with it the danger of role diffusion, which may result in alienation and a lasting sense of isolation and confusion. The virtue to be developed is fidelity. Adhering to ones values contributes to a stable identity. Based on this theory, identities are lost in Iran, youth are looking to find themselves in their life. They have no hope and future from their perspective is very dark. They hate religion, blame their parents for 1979 revolution, they can adjust between their two worlds, one is the one they see over satellite, western life and one is the one they watch on daily bases. They are lost. So either they study very hard to get an admission from respected universities in other countries and run away from middle east or lose themselves in drug, prostitution, AIDS and unawareness. Establishment of the Triangular Clinic After reporting a huge number of HIV/AIDS youth patient in drug abusers, the estimated age of patients are between 15-19 all males, Medical University and Health Department decided to give an appropriate response to prevent this problem. Initially a large HIV center affiliated to the University hospital was planned. However, fearing that such a move would stigmatize Iran as the epicentre of HIV in the country, this suggestion was at first opposed. However in October 2000 the Triangular Clinic was established. This center is very accessible for patients. The concept of the Triangular Clinic is to tackle three important issues: addressing injecting drug abuse through a harm reduction approach; the treatment of STDs; and care and support for patients. The problems of drug dependence, STDs and HIV are all behavioral in nature and hence, the clinic is a center for the treatment of behavioral disease. By grouping the three together, it is possible to organize a comprehensive and integrated service to the patients. Moreover, avoiding direct reference to HIV alone minimizes any associated stigmatization. This center has provided the patients with, medical services, nursing services and a lot more. The basic diagnosis and recommendation would be how to reduce HIV/AIDS in community and how other people can use the Triangle outside of Iran. Drug abuse treatment In my opinion the first thing which should be considered as the most important strategy would be treating the drug abusing itself and then we can concentrate on HIV/AIDS. tudies have consistently shown that participation in drug abuse treatment is associated with lower rates of drug injection. Treatment for drug addiction has been shown to be effective as an HIV prevention strategy, especially when it is available to the drug user at the time when he or she seeks help. Therefore a comprehensive approach toward IDUs should includ e flexible, accessible and caring treatment systems. Within these systems, drug substitution programs are the most commonly used for IDUs who are addicted to opiates, and within the developed world, methadone is the preferred prescription. It may be used for gradual withdrawal of various age groups or for long term maintenance in populations of older chronic users. Substitute programs do not cure the addiction, but by removing IDUs from lifestyles in the criminal world and attracting them to socially acceptable clinical surroundings, there are better opportunities to decrease injecting and needle sharing behaviors, thereby contributing to a decrease of HIV transmission. This service could be distributed to all population, such as women, children, people who cannot afford because all treatments are for free of cost. Fortunately equitable distribution of health service is accessible to all, but most of the people in community do not will to participate in the program or treatment sessions. HIV primary prevention Primary prevention activities include the training of student when they are still in elementary school. volunteers to raise HIV warned among their families, friends, neighbors and the general public. The volunteers make referrals to individuals seeking help. Seminars and workshops are held for targeted groups such as soldiers, health workers and teachers. Clinic staffs are also involved in raising HIV awareness through mass media campaigns on radio, television and in the local press. In addition, peer education programs and some limited outreach is conducted. Harm reduction and sterile syringe access programs and nursing roles The Clinic (individual and community volunteers) provides risk reduction materials free of charge- condoms, bleach, needles and syringes. Thousand of these materials have been distributed. Serodiscordant couples are provided with condoms on a regular basis from the time of registration at the Clinic and none have seroconverted as yet. Counselling sessions have also been provided to serodiscordant couples to help keep families together and prevent divorce. Unfortunately average age of marriage in lower class family is very low, by the time they are 15, they may even have kids. When implemented as part of a comprehensive HIV/AIDS prevention strategy, sterile syringe access programs play a unique role in engaging hard-to-reach populations at high risk for HIV infection in meaningful prevention interventions and treatment opportunities. Evaluations of these programs indicate that they are an effective part of a comprehensive strategy to reduce the injection drug use-related spread of HIV and other blood-borne infections. In addition, they do not encourage the use of illicit drugs. For example, one study in juvenile prison showed 80 percent decrease in HIV incidence attributed to sterile syringe access programs. The cumulative research shows that sterile syringe access programs are effective in reducing the further spread of HIV among drug abusers, their sexual partners, and their children. Furthermore, these programs help to:  ·increase the number of drug users who enter and remain in detoxification and drug treatment programs if they are available to them;  ·disseminate HIV risk reduction information, materials for behavioural change, and referrals for HIV testing and counselling and drug treatment services;  ·reduce injection frequency and needle-sharing behaviors;  ·reduce the number of contaminated syringes in circulation in a community; and  ·Increase the availability of sterile injection equipment, thereby reducing the risk that new infections will spread. Spouse Issue ( Gender) Consider some of the ways in which young women may be implicated in drug use. Women are centrally involved as sexual partners of male IDUs, as careers of people with HIV/AIDS and as people who may be vulnerable, in their own right, to the risk of HIV through drug injecting. The links between drug use, HIV and gender in developing regions are not yet well understood and need further exploration. It is clear however that the problems surrounding HIV and gender are greatly compounded when drug use is an added factor. The relationships between sexual behavior and IDU are quite complex. Women IDUs, who are dependent on men, may fear rejection by their partners if they do not inject drugs. Some people use drugs because they believe the drugs will increase pleasure during sex. Others engage in sex in order to obtain drugs or money to purchase them. Factors placing women drug users at high HIV risk  ·Being drug users themselves  ·Sexual relations with drug using partners  ·Engaging in commercial sex to support drug use  ·Being (girl) children of injecting drug users Lack of education and vocational skills. Women have increasingly become involved in all forms of drug-related problems and are likely to suffer more severe consequences than men as a result of this involvement. Women IDUs are at increased risk of HIV infection over male IDUs for several reasons, but principally because of their generally subordinate status in society. When drug-using women are also involved in sex work, the risk of acquiring HIV infection through unprotected sex, compounds the existing risk of transmission through the reuse of needles and syringes. Women may also be introduced to drug use by sexual partners who inject their drugs for them. If the sexual partner becomes ill or is imprisoned, these women are at risk for overdose if they are unaware of the dosage they have been injecting, and at risk for HIV, if they must rely on others to inject them. There is less documentation about women drug users than their male counterparts. In most literature specific attention is not devoted to female drug users as a distinct group; consequently in the perception of the general public, female drug users are mostly invisible. As a result of these gender-specific perceptions of drug users, female and male users may differ with regard to their backgrounds, reasons for using drugs, psycho-social problems and resulting needs. Although the ratio of female to male drug users is still low, it has been steadily increasing. This phenomenon coincides with the rise of population mobility, broken families, and collapsing communities. While society in general does not look kindly on drug users, it is even harsher in viewing women who use drugs. A woman who uses drugs for whatever reason and who is infected by HIV seldom receives the sympathy and support that she needs. Also from traditional expectations of women as wife, mother and nurturer. Most of provinces, for example, do not have drug-treatment facilities for pregnant or HIV positive women, nor do they make provisions for child care, even though many women who use drugs are single, separated or divorced. Women who use drugs are often hidden from public view. However, women who are partners of drug users and girls who are daughters of drug users are even less visible and accessible. Non-using women with drug-using partners have different problems, especially if their partners are so heavily addicted as to be unable to function normally. Women often endure verbal, physical and sexual abuse, poverty and deprivation of material comfort and facilities, lack of emotional and social security, concern about the future not only for themselves but also for their children. Some women eventually turn to using drugs as a way of escaping from the harsh realities of their lives. Many women are forced into egging or prostitution to earn money to buy drugs for their partners. Of course, through these activities their risk of HIV infection may rise still further. . Prevention of mother to child HIV transmission and post-exposure prophylaxis HAART (highly active anti-retroviral therapy) prophylaxis is provided for pregnant mother, although so far few women have received it. Health workers occupationally exposed to HIV and wives who have had unprotected sexual contact with their H IV infected husbands have also been given HAART prophylaxis. Due to lack of access to appropriate technology in poor provinces in Iran, sometimes the proper treatment cannot be done for them, and they have to be sent to bigger cities to which have access to technology. Young People Young people are particularly vulnerable to the risks posed by drugs and HIV. Children aged 10 and younger are using illicit drugs in many cities and communities around the world. These young people may live on the streets where risks to health are high and welfare support critically low or in households where information about HIV and illicit drugs is taboo. Young people may be initiated into injecting by more experienced drug users in a greater position of power or trust. This is the main issue which needs to be thought of seriously. The children of drug users are often forced to share the burden of the impact of parental (particularly paternal) drug use, and both boys and girls may be forced into child labour or prostitution in order to support parental drug use. The needs of such children are seldom taken into consideration in program planning or policy formulation exposed to HIV. Access to Treatment and Rehabilitation People with drug abuse problems have different needs. Women, the young, the poor, refugees and religious minorities need easier access to early intervention and services. Once in treatment, drug abusers may need job training and referral, assistance in finding housing and reintegrating into society. Drug abusers who commit crimes require alternative treatment in order to break the cycle of drug abuse and crime. Supportive therapist for PLWHA and the families and nursing roles Psychosocial support (psychotherapist and nurse) for is provided for PLWHA, including support for PLWHA group. Affected family members of PLWHA are offered counselling support to enhance their coping abilities and they are wiling to receive this help. They are counselled to provide support to PLWHA, with an emphasis on improving communication, disclosure and relationship. Recreational activities for PLWHA and their families and friends are also organized. Community- based outreach workers in Kermanshah Triangular Clinic and nursing roles Community-based outreach workers are on the front line in the local community, and they know where, when, and how to contact even the most difficult-to-reach drug users in their neighborhoods. As a trusted and recognized source of information, an outreach worker can help drug users understand their personal risks for HIV and other blood-borne diseases and identify the preventive steps they need to take. As a peer, the indigenous outreach worker can encourage drug users to stop or reduce using and injecting drugs and enter drug abuse treatment. They can provide referrals to drug users for drug-abuse treatment, for testing and counseling for HIV/AIDS and other infectious diseases, and for sterile syringe access programs. Outreach workers (nurses) are a vital link to:  ·educational and risk-reduction information on HIV/AIDS, HBV, HCV, and other STDs;  ·information and materials for behavioral change, including the HIV/AIDS risk-reduction hierarchy, bleach kits to disinfect injection equipment, condoms for safer sex, and instructions for proper condom use and disposal; and  ·Services for testing and counseling for HIV, HBV, HCV, and other STDs; drug abuse treatment; and other community health, prevention, and social programs. Team work As it is concluded from the above paragraphs, none of these strategies and planning can be done without having a good team work. Some of can be achieved by health care professionals, some by community workers, some by supporting their feelings. Coordination of services between the sectors One of the significant aspects of Triangular Clinic is that various services in sectors are coordinated. The Clinic has been taken enormous pains to establish this mechanism, which has ensured that the infected, affected and members of high-risk groups receive the maximum benefits. Key sectors coordinated other than ministry of health (government, which is main system) with include the Red Crescent Society, Imam Welfare Committee and the State Welfare Organization. How drug use and HIV are viewed may also depend on the sector of government concerned with the issue:  ·Health departments may see HIV and drug overdose as the fundamental problems posed by injecting drug use  ·The Police may be more concerned with crime associated with illicit drugs  ·Home Ministries or Patrols may be primarily concerned with suppressing the supply of drugs  ·Chief Ministers may be concerned with the overall impact of drug problems on the community Whatever approaches governments and other policy making agencies take towards illicit drug use, it is important that they carefully consider the full implications of their decisions. Declaring stringent bans on drug use, or advocating imprisonment for all offenders may sound like strong leadership, but in isolation from other public health measures, may simply result in more harm. Red Crescent Society The international organization provides several services in middle east related to the above strategies: financial and material support to PLWHA, HIV counselling for those engaged in high-risk behaviour and a volunteer training program in primary prevention. The Triangular Clinic supports this by facilitating the training and providing information. Volunteers attend the Clinic to help with referrals. . State Welfare Organization The state Welfare Organization provides inpatient and outpatient treatment and rehabilitation services for drug abusers. The Triangular Clinic regularly makes referrals to their abstinence-oriented treatment program. Government The second component of the Comprehensive Drug Control Program of the Islamic Republic of Iran focuses on drug demand reduction (DDR). In this area, the program will develop and enhance the national capacity for preventing drug abuse, as well as for the treatment and rehabilitation of drug addicts. In line with the guidelines of the National Five-Year Drug Demand Reduction Strategy, the project focuses on the consolidation of the Prevention Department of the State Welfare Organization and the Ministry of Health, Treatment and Medical Training, and on the decentralization of drug abuse control initiatives by strengthening local monitoring and control plans of action. The project will contribute to the development of national specialized technical skills and capabilities at central and local levels by providing training to specialists, NGOs and other voluntary organizations. Subsequently, the project will provide financial support and technical guidance for the first steps of drug demand reduction initiatives launched at local levels. A special emphasis will be placed on initiatives of NGOs that promote children s and women s rights. The problem of drug abuse in the penitentiary system will be addressed through ad-hoc activities introducing drug treatment and rehabilitation to the system. Finally, with regard to drug consumption prevention, the project will focus on raising public awareness of the dangers of drug abuse, and it will foster civil society s involvement in the need for the treatment and rehabilitation of addicts. Indicators a) Achievement of the sectoral objectives of the National Five-Year Strategy; ) Capability of the project to respond to new drug abuse trends and unpredicted related phenomena. constraints and policy issue The lack of a supportive policy environment is perhaps the greatest obstacle and challenge for controlling HIV among injecting drug users. Despite the fact that drug use drives the HIV epidemic in the country, the relationship between HIV and drug use is particularly neglected in terms of national policies on both HIV and drugs. Policy dialogue and policy reform are generally lacking with respect to injecting drug use and HIV. This lack of supportive policies makes it extremely difficult for programs to implement the activities necessary to reduce drug-related harm, especially HIV. While some progress is being made, national responses are generally inadequate and are not integrated into national development strategies, poverty reduction strategies and other key areas of development policy and planning. This has particular relevance to government looking to integrate concepts of sustainable human development into policy making processes, thus building the institutional capacity of governments for policy development and implementation. Drugs and HIV policy frameworks often develop at different times through different processes, so it is no surprise that they have often evolved with different goals and approaches. Drug policies in the country do not focus on public health issues such as HIV. Conversely, HIV policies often do not address injecting drug use. Instead, governments and development agencies place priority on finding long-term solutions to problem, rather than addressing the more immediate harm caused by drug use, most notably, HIV. In the absence of effective a correct and effective policies and programs to prevent HIV among IDU, community-based organizations are often the only agencies to implement responses. However the development of effective programs is often inhibited by government policies which prevent the implementation of interventions that have been proven successful elsewhere, such as needle exchange programs and drug substitution. This situation is changing, but often not until HIV has already begun to spread among IDUs. The challenge therefore is to identify ways of engaging governments, local programs and policy makers to develop policies that will support prompt implementation of effective responses to the epidemic among IDUs. To do this, governments and development agencies need better understanding of the nature and extent of the HIV epidemic among IDUs, exposure to different strategies, and examples of programmatic and policy responses for consideration West Kuwait Health Centre Triangular Clinic The Triangular Clinic in West Kuwait Health Center formerly operated as a hepatitis prevention and treatment clinic, but now offers HIV care, STD care and harm reduction services for drug abusers. Patients at the Clinic are largely referred from drug abuse treatment centers and are primarily referred for HIV counseling and care. there was just very minor report ( less than 10 males) from Kuwaiti, but their government was very cooperative with the new idea of opening a free clinic to help their youth, so the third triangular was in Kuwait. unfortunately, they did not provide us with the correct number of IDU North Basra (Iraq) Health Centre Triangular Clinic In July 2000, Iraq was among the countries having reported the large number of AIDS in its IDU adolescence in its prison, 8847 males. So The Clinic was established recently in an existing health center in North Basra. The centre provides family planning, mother and child care, and vaccination services during the mornings and services for drug abusers and their families in the afternoon. The Clinic was established at the health centre to provide better access for patients seeking services and to address the stigma attached to HIV and drug abuse. The Clinic primarily offers voluntary counseling and testing, and provides care and support services for HIV positive injecting drug abusers and their partners. Conclusion The HIV epidemic inIdrug abuser teenager is very complex and involves a mix of social, political, economic and ethical factors that are specific to each location In Iran injecting is a relatively new way of transmitting infectious disease. It is also behavior about which relatively little is known. HIV infection among injecting drug users is a new phenomenon in many places and current policies and programs may be insufficiently relevant to the specific challenges posed by contemporary drug use. We need to understand there are reasons for people to go after drugs. Partially reasons for increasing the Population of adolescence are:  ·Widespread stigma and marginalization in the community  ·Poor health status  ·Unemployment and poverty  ·Lack of access to health and community services  ·Lack of commitment from policy makers  ·Lack of information about risks of drug injecting Which is without government support and committed sectors is not achievable. Although individual groups and private organizations are trying to reduce the problem. References Ahmed R (1998) UNDP Co-Administrator, UN General Assembly Special Session on the World Drug Problem, New York, 9 June 1998 Anderson, E, McFarlane,E. (1996)Community as partner, theory and practice in nursing Ahmadi J, Fakkor A, Malekpour A. Current substance use among psychiatric patient. Archives of Iranian Medicine 2002;8 (5): 223-286. Drug Control Bureau. Annual report of drug control. Tehran: 2001. May Gott, M. , O’Brien-Peterson,L. , (1990). The roles of nurse in health promotion. HIV/AIDS in Iran. Health Deputy of Ministry of Health. Iran. Jan 2001. Imam Khomeini Organization, HIV/AIDS prisoners, Tehran 2003 King’s psychology network Ministry of Health and Medical Education. Five-year program on drug demand reduction. Tehran: 1999. Prison Monthly Journal, Dr. Maghani, Tehran July, 2004 Ministry of Health and Medical Education. HIV/AIDS Surveillance Report. Tehran. 2002 Razzhgi EM. HIV/AIDS in association with injecting drug abuse in Iran. Geneva: State Welfare Organization 1999. Tilak P. Pokharel, World Press Review correspondent, Kathmandu, Nepal, June 9, 2003 Unsigned editorial, Yas-e No (reformist), Tehran, Iran, Jan. 12, 2004 UN Agencies. Women on the move. The UN Inter-Agency Gender and Development Group. October 2000 WHO. Men and AIDS, Background document. Regional Office for Eastern Mediterranean. 2000. .